Known also as Romance.

This is called Werther’s Axiom, whereby quote The intensity of a desire D is inversely proportional to the availability of D’s gratification. Known also as Romance.

And sadder and sadder that it had not once, it seemed—you’ll like this—occurred to me before what an empty way this was to come at women, then. Not wicked or predatory or culpable—empty.
To gaze and not see, to eat and not be full.
Not just to feel but be empty.

-David Foster Wallace- "Brief Interviews with Hideous Men"